Nintendo’s has made a strong claim in the toy to life market with their Amiibo product range which launched last November. Initial sales figures and repeated shortages suggest that the Amiibo have been an outstanding success thus far.
To sustain the current momentum, Nintendo has uploaded another Amiibo commercial for the North American market. With the tag line “discover the POWER inside” this advert focuses on the multi-game functionality of the toy product line.
So far, Amiibo toys are compatible with Super Smash Bros. For Wii U and 3DS, Mario Kart 8, Captain Toad: Treasure Tracker, Kirby and The Rainbow Curse, Hyrule Warriors and with many future titles.
Take a peak and let me know what you think about the commercial.